Creative Direction & Leadership
My team and I developed the branding for our latest annual conference, MicroStrategy World. As part of my ongoing efforts to innovate and push the boundaries, we shifted away from a singular, static brand to a design system with unique iconography spanning 3 core themes: Anticipation, Activities, and Analytics.
Anticipation captured the excitement over the return to in-person events, with different icons showcasing the location. Activities embodied the different leisure and tourist activities our attendees could enjoy during their visit, and Analytics covered our core business.
Studio Shoot Management and Graphic Development
The highlight of the year for MicroStrategy was always our annual conference, MicroStrategy World. Covid forced a turn towards a virtual event, with the sole in-person function being the studio shoot for our Keynote and Futures sessions for both 2021 and 2022.
My team and I developed the branding for MicroStrategy World. I was tasked with developing the graphics and presentation for the keynotes, as well as managing the studio shoot.
I worked with the production team to create an environment that reflected our product and positioning, and worked with the CEO, CMO, CTO, and other presenters to ensure we stayed on-task and on-budget.
In addition, I managed the art direction for all the motion graphics used in the presentations, and was responsible for directing the edits to the final videos.
These conferences received the highest engagement and viewer statistics MicroStrategy has seen.
MicroStrategy 2021 World Futures Keynote
Behind the scenes at the World 2021 Keynote studio session
Presentation Design
I was directly responsible for developing the graphics, infographics, and presentations for our annual conference. This included development of graphics for non-standard size screens as well as standard 16:9 presentations.
Over the past 3 years, I pushed for a shift away from traditional Powerpoint presentations to presentations that incorporate motion graphics, infographics, and other media that communicate our message effectively.
Presentation at MicroStrategy World
MicroStrategy World branding onscreen
Booth Design
I worked with the Events and Field Marketing team to develop designs for our tradeshow booths and registration booths for our premier annual event, MicroStrategy World.
MicroStrategy tradeshow booth design
MicroStrategy World registration booth design
MicroBrew Graphic and Industrial Design
I was tasked with developing the branding for our corporate lounge. I developed the graphics and made recommendations on materials and lighting to create a unique centerpiece.
