Daybreak, a digital media startup based in Ho Chi Minh City, Vietnam, was founded by a trio of experienced digital marketers who broke away from the traditional agency model. They wanted a brand identity that reflected both their services and their personalities.
The hash-marks allude directly to their digital design and media services - the URL of each web address, an icon inextricably linked with the web ever since the Internet became a common fixture in our daily lives.
A bold, masculine typeface was customized to give them a bespoke font and reflected their bold, young nature, while an eye-catching color palette lent itself to reflecting their bold confidence.
