American Kidney Fund is a leading non-profit in the area of kidney health. They approached me to help with developing a new brand for their "Know Your Kidneys" program.
I sought to help AKF's team develop a strategy for this program that we could embody with a new brand. Given AKF's leading position in the industry, we also selected a Brand Architecture Model that referred to AKF as a Reason to Believe.
We upgraded the brand Color Palette for AKF, developed the new brand identity for "Know Your Kidneys", and also revitalized AKF's Powerpoint template and updated some of their key collateral, complete with updated illustrations and iconography.
Before
